Due to the declining reach of free social media marketing, an increasing number of companies are looking into paid advertising. Some will be looking for the best platforms to use for their very first campaigns, while others will be looking for the most effective places to spend their money as they increase their budget for paid social media ads in 2017.
So, where should you put your social media spend? Facebook is the biggest player in terms of digital advertising, with its social ads revenue exceeding $6.8 billion in the third quarter of 2016 alone. Here’s why you should choose it, and its relatively recent acquisition Instagram, for your paid social advertising campaigns.