Can I trust you? If I can trust you, I’ll share a little secret with you. I want to buy from you! Of course, if I can’t trust your business, I’m going to buy from a company that shows me I can trust them more than you.
This is the subconscious mind of your customers whispering to their conscious brain while visiting your website and deciding who is going to win their hard-earned money today.
It’s harder than ever to earn the trust of a would-be customer, and the competition is only becoming more intense. With the entrepreneur being the new rockstar, starting your own business is almost as cool as being the lead singer or guitarist in a band — almost. As a result, new businesses are opening their doors every day and looking to take your customers away from you.