News outlets may get back some of their mojo stolen by a June Facebook feed algorithm change that preferred friends over publishers. Today Facebook will start predicting stories that are informative and highlighting them to people if they’re “related to their interests, if they engage people in broader discussions, and if they contain news”.
Facebook surveyed tons of people about what feed stories they found informative. It concluded these were the qualities that made people perceive a post that way. It then built a personalized News Feed model to boost future stories that share commonalities with the well-rated ones and match what users already engage with.