When you spend money to advertise on Facebook, or any platform for that matter, you want to know what you’re getting in return:
- How many sales did my ads generate?
- How many downloads?
- How many signups?
Whatever your KPIs may be, you have to be able to accurately measure them to gauge success and optimize your ads.
You can run into trouble if your conversion tracking isn’t setup correctly or–more commonly–you’re misinterpreting the results.