An elaborate Facebook content marketing strategy is a trendy must and a non-stop challenge for companies who have goals of not only keeping their business afloat but also attracting a chunk of Facebook’s ever-growing audience. Today, this audience is 2 billion people and half of that amount make active users. And despite Facebook’s never ending policy and algorithms updates, having a well thought-out content strategy can increase your revenues and let you scale your business.
It is not by chance that despite the existence of practically uninhabited areas in the markets like messengers WhatsApp, Messenger, and WeChat, 96% of businesses continue to use Facebook. Confirming the State of Social Media 2018 report, Facebook is the leader in paid advertisement (94% of marketers use it).