Facebook Business Manager Explained

Many people who use Facebook for business don’t use Facebook Business Manager or even know what it is. They simply set up a Page for their business and use their personal account to manage it.

While this may work for solo entrepreneurs or very small businesses, even they should consider setting up a Facebook Business Manager account. There are plenty of benefits to making the switch to“gray Facebook” as we like to call it, from increased control over user roles to improved security.

In this article, we’ll be making the case for why Facebook Business Manager is more than just Facebook’s boring brother-in-law. We’ll also walk you through how to set up an account. But first, let’s start with the basics…

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