Has this ever happened to you in your small business? You want to get the word out about a sale or a new product, and you’ve heard Facebook is a good way to reach customers. You create what you think is a good post and then pay to “boost” it. Then, nothing. No sales. No new customers. Nothing.
Social media, used right, can be one of the most potent platforms for targeted advertising. But it can be daunting for small businesses to use effectively. That’s why Facebook created “Blueprint,” a learning platform for small businesses. This week, Blueprint reached two milestones: 1 million enrollees in its online courses and the launch of a certification program for digital advertising professionals.