Your digital advertising effort is not producing results and you can’t figure out why? Then you most probably need to improve your Facebook and Google Ad Tracking.
In 2019, marketers spent a jaw-dropping $134.81 billion on Google Ads, and $69.65 billion on Facebook Ads.
One of the main reasons the two platforms are so popular is because of their next-level performance tracking and attribution tools.
With the Facebook Pixel and the Google Ads conversion tracking tags, advertisers can see exactly which ad generated which sale.