Are your posts reaching fewer people on Facebook?
Wondering how to appear in more people’s news feeds?
Facebook’s algorithm dictates who sees your content and who doesn’t.
Adam Mosseri (VP, News Feed at Facebook) recently broke down the four steps Facebook uses to rank your content in the news feed during 2017’s F8 Summit.
He first explained that an algorithm is “a formula or set of steps for solving a particular problem.” He then presented a real-world problem to illustrate how it works; specifically, what to order his wife at a restaurant.
To find a solution, Adam breaks this problem down into four steps: