Facebook Advertising Made Simple: A Visual Step-by-Step Guide

Facebook Campaign Structure

  1. One Campaign should meet a specific marketing goal i.e. Event Sign-ups and can have multiple Ad Sets
  2. One Ad Set can have Multiple Ads; Ad sets will have the same feature as your campaigns. If you turn an ad sets on or off, this will trigger all your ads sitting under the set to stop or continue working

3. The Ad sets will continue to define ads (creatives), audience, and bidding

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