Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout

Facebook advertisers are bracing for impact, as the originally-intended roll-out of Apple’s iOS14 finally comes to fruition in the coming weeks. This update has sparked a very public war between Facebook and Apple, as the question of things like privacy versus ad targeting continue to swirl in the marketing space.

While the anticipated data loss right now is tied to iOS 14 users, the bigger picture is this is likely the start of how privacy will be handled in the future.

This latest iteration of Apple’s operating system includes a new prompt and information format for any app. Its effort is two-fold: to make users aware of what an app will track before they install it:

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