Facebook Ads vs Google Search Ads: Key Differences, Best Industries, and Client Recommendations

Google or Facebook – Which platform is better and where should your clients invest their money?

The answer is… it depends.

In recent years, the battle between these two advertising behemoths has heated up. They seem to be going punch for punch with updates and innovative user experience changes.

For example, earlier this year Google started showing local search ads in Google Maps and expanded text ads with more characters on the search engine results page.

These are just two examples of an ever-evolving ad experience from the search engine, who is continually twisting and tweaking their approach to both satisfy advertisers and increase ad revenue.

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