Facebook Ads vs Google Adwords: 7 Key Criteria to Decide

Consider these facts:

  • Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. (IAB)
  • Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. (IAB)
  • Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. (eMarketer)

These facts state that if you do any digital advertising, you likely to be using Facebook adsor Google AdWords.

Should you be using one or the other? Or both? Which one and why? Here are 7 key criteria to decide:

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