It’s one of the most common questions businesses ask when expanding their paid media presence.
Where should I spend my ad money:
Another version of that question is: Which is better, Facebook Ads or Google Ads?
The truth is, there isn’t a “better” when it comes to comparing the two because they do things very differently.
The better questions are:
- Which is a better fit for my budget?
- Which one is a better fit for the product landscape I’m in?
- What stages of the buyer journey am I targeting?
So why is there so much discussion specifically about these two, time and again?