Last week I ran an experiment to see if it’s still possible to become a fake news media mogul on Facebook, nearly an entire year after the 2016 US presidential election which first brought attention to this issue.
TLDR: the entire effort took less than an hour of work and just $50 dollars of Facebook ads. The results were appalling.
It’s now known that the Russians bought Facebook ads promoting fake news stories with the intent of influencing the 2016 U.S. presidential election.
It isn’t every day that my profession (Facebook & internet advertising) makes international headlines.
So today I’ll provide a comprehensive overview of the Russian’s Facebook advertising playbook for fake news.