Believe it or not, Facebook is actually good for something more than just sharing really cute cat videos. In fact, in recent years, Facebook has become a very lucrative ecommerce marketing tool. Advertising on the social media platform has only been available since 2012, but within those short five years, Facebook’s ad manager has transformed significantly. You can run retargeting campaigns, create custom audiences based on super specific demographics, and even create “Lookalike” audiences (more on this later).
If you’re looking for a way to get your business on its feet, Facebook ecommerce marketing could be the answer. However, it’s not as easy as just handing over your credit card information. In order to maximize the success of your Facebook ad campaigns, there are specific tools and practices that you will need to understand. In this post, we’ll go over some of the best practices for Facebook ads that will help get you started.