Facebook Ads CPM, CPC, & CTR Benchmarks for Q1 2018

For Q1 2018, we’ve analyzed over 3 billion Facebook ad impressions and more than 80 million clicks across 3,000+ unique accounts. Compared to Q4 ’17, we found the median CPM for Facebook placement ads decreased by 12.5%, the median CPC for Facebook ads decreased by 12.7%, and the median CTR for Facebook ads decreased by less than 1%.

Facebook News Feed & right-column ad benchmarks – Q1 2018

  • The Facebook placement ads median CPM was $11.20
  • The Facebook placement ads median CPC was $0.48
  • The Facebook placement ads median CTR was 2.36%

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