Facebook Ad Creation: the 5 Steps For a High Performing Ad

If you’ve ever waited in line at the grocery store and seen the people in front of you scroll through their Facebook or Instagram feeds on their phone, you’ll know each post is only glanced at for about a second. Unless it captures their attention.

One second! That’s how much time we’ve got to hook people in with our Facebook (and Instagram) ad and get them to want to read more.

This is why, as a Facebook marketer, when I coach clients on their ad strategy the part where they get overwhelmed is the one related to the creative for the ad itself.

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