Small business owners wear a lot of hats, including the one of Accountant, Customer Service Specialist, and Product Manager. So, they might not always have the time to put on the “marketer’s hat”. While mom-and-pop shops should definitely focus on delivering that amazing small business experience, they shouldn’t forget to market that amazing experience to the outside world.
One way to do this is is by getting local press coverage for your small business, which in turn should get those new customers in the door. It’s possible to get media coverage if you do these things consistently: