Why your explainer video matters to your B2B customers

Video is on the way to becoming one of the most effective means of communication with your B2B customers.

In 2016, the B2B industry saw video marketing become a serious game-changer. Video’s power lies in the fact that it can attract and retain the attention of potential buyers by immersing them in a visual or interactive story. Our brains love storytelling; narratives engage us deeply and can make us relive them in our imagination.

Even though some B2B marketers may be still cautious about using video, data shows they shouldn’t be: 54 percent of senior executives share work-related videos with co-workers every week, which illustrates video’s solid place in B2B communication.

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