Video is on the way to becoming one of the most effective means of communication with your B2B customers.
In 2016, the B2B industry saw video marketing become a serious game-changer. Video’s power lies in the fact that it can attract and retain the attention of potential buyers by immersing them in a visual or interactive story. Our brains love storytelling; narratives engage us deeply and can make us relive them in our imagination.
Even though some B2B marketers may be still cautious about using video, data shows they shouldn’t be: 54 percent of senior executives share work-related videos with co-workers every week, which illustrates video’s solid place in B2B communication.