You’re likely familiar with the idea that shorter videos are better.
That idea is based on the premise that shorter videos get straight to the point and hold attention better than long, dragged-out messages.
The deficit of the human attention span has a direct impact on content and video marketing.
SumoMe looked at 650,000 sessions and found that 80% of Internet surfers don’t read articles from start to finish.
Photo credit: roger jones via Visual Hunt / CC BY-NC