“An Explainer Video is a short, fun and informative video that is usually 2 – 3 minutes long but in some cases (like this video which runs at 3:22) can be longer. Because it is light, entertaining and fun to watch it captures and retains viewers more effective than just text or boring videos.”
Videos in general generate higher engagement and a larger organic reach than written content or images. Statistics show that in 2017 online video will account for 74% of all web traffic and by 2019 video will account for 80% of all global internet traffic.
