Experiences generate clicks, not ads

Ads don’t work so well anymore. To begin with, there are just too many of them. In a time when consumers are inundated with ads from every corner of their screens (and lives), brands and startups are finding it insanely difficult to stand out from the crowd.

Sure, you can try to get creative with your ad copy, making it controversial or relatable while remarketing the living daylights out of the user. But at the end of the day, you’re still competing in a landscape where other brands are doing the exact same thing, simultaneously crowding out the users’ screens.

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