What is the Expected ROI for Your Marketing Plan? And How to Do It

Today’s Marketing leadership is expected to be data-driven and measurement savvy. Your Marketing plan should immediately demonstrate both capabilities. In fact, calculating your Marketing plan ROI should be an integral part of your business processes.

Determine your Marketing plan’s ROI by arming your team with data related to finding, keeping and growing the value of customers.

Start with these five easy steps:

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