What To Expect When Starting A Digital Marketing Campaign

The most common question I get from new or prospective digital marketing clients is “when am I going to start seeing results?” Unrealistic expectations will kill your momentum before it ever has a chance to take off. In a world that is obsessed with “overnight success” stories and outrageous company valuations, it’s easy to get distractioned by all the noise. Setting clear and realistic expectations is essential when executing a new digital marketing campaign.

I take at least one or two calls a week from other agency or business owners wanting to know what our “secret sauce” is for fast growth. While I hate to be the bearer of bad news, there is no secret sauce. If you want results, you need to do the work. That means you need to research, plan, test, fail, learn, and do the process over and over again. Growth, real sustainable growth, is the by-product of thousands of little actions that eventually add up.

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