Exclusive: Inside The New Google Podcasts Strategy That Could Double Audiences Worldwide

“Our team’s mission is to help double the amount of podcast listening in the world over the next couple years,” says Google Podcasts Product Manager Zack Reneau-Wedeen.

Zack’s team is taking a different approach from anything we’ve seen to build Google’s first dedicated podcast product. In addition to all the features you’d expect from a podcast app, shows and episodes are also “integrated with Google Search and Google Assistant.” What this means in the long-term is:

  1. Podcasts will show up in Google Search as a “first-class citizen” alongside the text, image, and video results you are used to seeing.
  2. Your podcast listening experience will be seamless across devices and contexts thanks to Google Assistant
  3. Google’s speech and language understanding will open doors to bring futuristic features to life (more specifics throughout the week).

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