Instagram is an online social platform that has over 1 billion monthly active users (June 2018).
The amount of time spent by Instagram users to watch these videos continually increases over time. This means that videos are receiving the same attention as that given to images on Instagram.
As a result, most brands have now embraced video marketing and the frequency of video posts on Instagram has increased gradually over the last few years.
Video marketing on Instagram is a chance for a business to show the world who they are and what they do in a period of 60 seconds or less. This is why every business should reconsider their Instagram strategy.
In this article, I deep dive into Instagram video marketing strategies for businesses and how to use videos to increase your engagement rates on Instagram.