Everything You Need to Know About Instagram Reels, TikTok’s Rival

Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. It’s Facebook’s attempt to compete with TikTok, which is also aimed at short-form video creation and is especially popular for Gen Z.

First launched in Brazil in late 2019, Instagram Reels are now available for over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android.

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