Facebook has an average of 1.49 billion daily active users—from consumers to businesses to C-level executives—which makes advertising there a potential gold mine where marketers can reach almost any target audience.
So how you do make the most of your Facebook ad dollars? By making sure your ads are optimized for conversions.
When it comes to Facebook ad optimization, several things make ads effective, including appropriate targeting, compelling copy and engaging visuals. But one of the most important things is often overlooked: placement.