So many articles are written about buyer personas that it might be overwhelming for the entrepreneurs and marketers who are just starting. For this blog, I have read many recent articles and I will list the most important information here. This way, you know what a buyer persona is, why creating buyer personas is important, how you can create them, and where you can get information without having to read all those different articles.
As Bridget Deutz explains, a buyer persona is a fictional character that represents your ideal prospect, lead, or customer. Buyer personas are not customer profiles but a research-based representation. They are most successfully utilized when they encompass goals, behavioral patterns, and needs you see in your customers. A buyer persona lays out the ins and outs of what your customers are really like: their goals, challenges, pain points, common objections to products or services, personal information, demographic information, and other unique attributes.