Everything You Need to Know About Instagram Marketing [Guide]

Whether you work in ecommerce, education, or media and publishing, it pays to build a presence on Instagram. But if you really want to get ahead, you need to know the platform (and your audience) inside and out, including what kind of content resonates most, how to build an Instagram Stories strategy, and how to track your metrics and KPIs.

That’s where this guide comes in. In the next 15 chapters, we’ll walk you through:

  • The fundamentals of a well-rounded Instagram marketing strategy
  • Tips on how to create an effective Instagram profile
  • Running your first Instagram influencer marketing campaign
  • The ins and outs of your Instagram analytics
  • Tips on how to use Instagram Stories for business
  • And so much more!


But first, let’s take a look at why Instagram marketing is so effective for ecommerce businesses in particular.

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