The Semantic Web is here. Those that are taking advantage of Semantic Technologies to build a Semantic SEO strategy are benefiting from staggering results. From a research paper put together with the team at WordLift, presented at SEMANTiCS 2017, we documented that structured data is compelling from the digital marketing standpoint.
For instance, on the analysis of the design-focused website freeyork.org, after three months of using structured data on their WordPress website we saw the following improvements:
- +12.13% new users
- +18.47% increase in organic traffic
- +2.4 times increase in page views
- +13.75% of sessions duration
In other words, many still think of Semantic Technologies belonging to the future, when in reality quite a few players in the digital marketing space are taking advantage of them already.