Everything a CMO needs to know about video marketing in 2018

When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the many platforms that bombard us every day with the written word.

Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. To boost your online campaign with the most effective ROI you can get with a marketing tool, video cannot be ignored.

While basic video marketing is still a strong campaign tool, there are some recent developments in the world of video content that you can employ to boost your efforts. For 2018, there are three things to focus on including in your video content strategy:

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