Recently, there has been a growing debate amongst marketers in regards to just how effective influencers are to helping grow a brand. One of the arguments I’ve heard from a C-Suite executive that doesn’t believe influencer marketing is effective is that “With enough ad spend, the advertising alone is all the influence that a brand needs.”
I totally disagree with that notion. I believe that at some point, every brand in the marketplace will need an influencer to contribute to its growth. Choosing the right influencer can enable a brand to grow exponentially.
