Entrepreneurs, you CAN ride out the pandemic: Shift gears for small business success

“It was an unknown, a big gaping black hole.” That’s how Adele Nasr, the chief marketing officer of electric bicycle maker Aventon described the state of the bike industry in March.

“This is really scaring me; it’s going to be terrible,” is how Molly Moon Neitzel, owner of Molly Moon’s Ice Cream, felt after seeing her sales figures in early March.

Like most small businesses and startups, these two companies faced the shutdown due to COVID-19 with the fear they were doomed. Now, both Aventon and Molly Moon’s are thriving, providing valuable survival lessons.

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