When it comes to SEO strategy, things have taken a drastic turn for the better. You no longer have to adhere to the old school rules and their often ridiculous dictates. You can instead simply practice solid inbound marketing techniques and watch an effective SEO strategy pretty much magically fall into place.
You surely remember the old school SEO tactic of inserting a keyword here, inserting a keyword again here, and then inserting a keyword here, here and here – as well as in your page titles, meta descriptions, image alt-text and anywhere else you could conceivably, well, stuff it.
Success with old school SEO meant shooting to the top of the search engine heap based on an overload of keywords and any type of inbound links (even purchased ones that may not have anything at all to do with your site).