Email vs. social: Which works best for B2C?

If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your limited resources. Email marketing and social media are two marketing tactics with a bundle of buzz, but which will give you the most efficient and effective results?

Email and social media are two completely different beasts and could serve two separate purposes in your overall strategy. To narrow your focus, we have to first get clear on what you’re after.

That said, keep in mind that it is not necessary to choose one or the other; each has its own place, and benefits and should be used in tandem to expand your business to new audiences and levels of success. But it’s always advantageous to have a core focus and know which modalities bring the most bang for your business buck.

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