Email Video Marketing: Everything You Need to Know to Get Started

What if we told you there was a video marketing tactic that could increase your business’s revenue by 40 percent? It’s not a new trend, either; it’s been around for years, in fact. We’re talking about video email marketing.

That’s right — putting video in your emails instead of solely on video distribution platforms can greatly increase click-throughs, revenue, and more. GetResponse found videos embedded in emails sent out to subscribers tend to result in a 20 percent increase in return-on-investment (ROI), a 24 percent increase in conversion rates, and overall 40 percent higher revenues than brands that don’t use video email marketing. Additionally, Forrester Research discovered videos in email tend to increase click-through rates 200-300 percent.

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