Why Email Marketing Is Still One of the Best Customer Acquisition Channels of 2017

Despite how often we’ve heard about the death of email, it just isn’t going anywhere. Think about it: the first activity of many people’s work day is to check emails, and the default activity when idle – like waiting in line or hanging out on the couch – is to do the same. This captive audience is ripe for a well-crafted email campaign to lead to potential conversions.

In fact, almost all businesses include some form of email marketing in their strategies, and it’s often considered the lowest-cost online marketing channel available to most companies. Most professional marketers depend on email marketing more than other strategies when trying to get and keep audiences; in fact, customer acquisition via email has quadrupled in recent years.

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