Despite how often we’ve heard about the death of email, it just isn’t going anywhere. Think about it: the first activity of many people’s work day is to check emails, and the default activity when idle – like waiting in line or hanging out on the couch – is to do the same. This captive audience is ripe for a well-crafted email campaign to lead to potential conversions.
In fact, almost all businesses include some form of email marketing in their strategies, and it’s often considered the lowest-cost online marketing channel available to most companies. Most professional marketers depend on email marketing more than other strategies when trying to get and keep audiences; in fact, customer acquisition via email has quadrupled in recent years.
