Email Marketing Metrics: The Complete Guide For Marketers [2018 Edition]

With more active users than all other social media channels combined, it’s no surprise that email continues to be the most powerful marketing tool out there today. With its vast reach and limitless potential, you want to make sure that your email campaigns are performing as well as they should.

You’re probably already tracking a handful of email marketing metrics to measure the success of your email campaigns, but do you know exactly what these metrics mean? And more importantly, how can you optimize your campaigns to get those metrics where they need to be?

The internet is chock full of advice on email marketing metrics, so much so that it can be pretty overwhelming. While a lot of the info out there is helpful, it can also be contradictory and confusing.

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