There aren’t a lot of people saying this, but direct mail marketing is dead.
Direct mail can still earn pretty remarkable returns, especially in certain industries.
But, the ROI that direct mail offers has slowly decreased over time while ROI for email marketing continues to grow.In fact, a recent eMarketer survey uncovered a median ROI of 122% for US marketers using email marketing. Compare that to 28% ROI for social media advertising, 27% for direct mail and 25% for paid search ads.
The 122% ROI listed isn’t the only email marketing ROI case study that’s been documented. Here are some more case studies that are available online: