Email List Building: 6 Tips to Convert Visitors to Subscribers

Email list building is an important part of your inbound marketing effort. Even with all of the new marketing channels, the importance of building a quality list of interested subscribers is as strong as ever. In fact, according to Smart Insights State of Email Marketing Infographic, over 50% of marketers rate email marketing more effective than other marketing channels.

Email list building, however, is just the beginning of the inbound marketing process. As a reminder, the inbound marketing process includes:

  • Attract – create great content that drives traffic to your website
  • Convert – get these visitors to become a known lead
  • Nurture – build a relationship with the lead that turns them into customers
  • Delight – continue to provide value to your customers to turn them into fans

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