Email list building is an important part of your inbound marketing effort. Even with all of the new marketing channels, the importance of building a quality list of interested subscribers is as strong as ever. In fact, according to Smart Insights State of Email Marketing Infographic, over 50% of marketers rate email marketing more effective than other marketing channels.
Email list building, however, is just the beginning of the inbound marketing process. As a reminder, the inbound marketing process includes:
- Attract – create great content that drives traffic to your website
- Convert – get these visitors to become a known lead
- Nurture – build a relationship with the lead that turns them into customers
- Delight – continue to provide value to your customers to turn them into fans