Email blasts are dead. Email marketing, on the other hand, is very much alive and thriving. In fact, it may be the most powerful tool to drive conversions. Does that seem like a contradiction? Let me explain by quoting AWeber’s founder and CEO Tom Kulzer: “If you learn anything about email marketing as a business owner, let it be this: You are not ‘blasting’ prospects and customers. You’re sending emails in order to make personal connections with people.” Email marketing, at its best, is about making connections with your audience. It’s not a “blast” you send to a mass of faceless people.