How to Effectively Allocate Your Marketing Budget

Need insight for allocating your marketing budget most effectively? Explore our recommended approach for maximum value and ROI.

When it comes to the marketing budget, there’s only so much funding to go around. Everyone on the team wants a big piece of the pie, but there’s not enough pie to please them all.

Ecommerce VPs often tell us their budget planning often turns into a power struggle. When all’s said and done, a few people are happy, but others are in despair, thinking “How can we get the work done without the money to afford it?”

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