How Effective Are Pop-Ups for Generating New Leads?

Lead generation – the way we capture consumer interest in a product or service in order to build out a sales pipeline – is a common challenge for many businesses.

The way people buy is constantly changing and we’re already starting to see a shift in how people request information and interact with our websites.

The easiest way to capture consumer interest is with a form, usually on a dedicated landing page. The form should only contain fields that reflect the value of the offer.

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