Companies worldwide continue to invest billions of dollars per year in paid search lead generation. 2016 revenues, according to eMarketer, was forecast at $542.55 billion.
However, when comparing paid search to content marketing effectiveness, efficiency and ROI, it is no contest.
Effective content marketing wins hands down.
The investment in producing effective content marketing is the allocation of your time. In contrast, you must dedicate both advertising dollars and your time – a lot of it – in paid search. Yes, you can outsource it, but that just adds to the overall cost.