Ecommerce Case Study: How Huckberry Went From $10,000 To $1,000,000 Revenue In 1 Year

“The action is in the juice” are the first words you see when you read the story of Huckberry founders, Andy Forch and Richard Greiner.

Six short years ago, Andy and Rich sat freezing their butts off on a rickety chairlift on the backside of Squaw Valley, California when they finally decided to go for it. After personal investments of $10,000 each and several sleepless nights later, Huckberry is a rising star in the outdoor retail industry — equal parts store, magazine, and inspiration.

Today, Huckberry has been featured in major publications such as Outside Magazine, Business Insider, and Forbes; has grown to more than 80 employees; and sells well over 750,000 products per year.

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