Why Your Ecommerce Brand Needs to Start Producing More Video

In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative ecommerce brands have started looking for new ways to build brand awareness, increase traffic, and convert customers. Many are turning to video.

To really understand the prevalence, popularity, and potential value of video creation for brands today, consider these staggering statistics from WordStream and Buffer:

  • 72 Hours of video are uploaded to YouTube every 60 seconds.
  • 45% of people watch more than an hour of Facebook or YouTube videos a week.
  • More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
  • Video on a landing page can increase conversions by 80% or more.
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • Online videos will account for more than 80% of all consumer internet traffic by 2020.
  • 55% of people consume videos thoroughly — the highest amount all types of content.
  • Companies that incorporate videos in their marketing strategy experience a 27% higher CTR and a 34% higher web conversion rates than those that don’t.

Needless to say, video presents a pretty big opportunity for brands looking to get more return from their marketing budgets in 2018.

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