An easy quarterly plan for local link building

I wrote a post here on Search Engine Land last year about building local links, and I usually point people to that post to get good ideas. But recently, several people have pointed out that it shares high-level ideas, not actual tactics.

So, I decided that I should share some insight into how our team works the link-building process, with a focus on actual process and tactics. Keep in mind, we’re talking local SEO for SMBs, so we won’t have huge budgets to create amazing content pieces or huge teams and tons of time to dedicate to outreach.

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