Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they put together is based on assumptions, the offer they’re making isn’t compelling to customers, or the whole thing just seems destined to go nowhere.
From your vantage point, it’s obvious the idea isn’t ever going to bear fruit. And yet, they continue to pour more and more time, effort, and resources into the project.
What do you do?